The smaller-format Go film measures 2.623 x 2.122 in (66.6 mm x 53.9 mm) with a 1.851 x 1.811 in (47 mm x 46 mm) image area. The SX-70, 600, and i-Type film all have the same format, 4.2 x 3.5 in (107 mm x 88 mm) with a 3.1 x 3.1 in (79 mm x 79 mm) square image area. The wide-format Spectra film, produced between 20, was discontinued in October 2019 as a result of technical issues and motor jams from ejecting new film.

Unlike the original large format 8x10 film, the new 8x10 is an integral film with the positive and the negative kept together. Polaroid manufactures SX-70 and 600 film, i-Type film, Go film, and large format 8x10 film. In March 2020, the company rebranded again, changing its name to simply Polaroid. Impossible Project was renamed Polaroid Originals in September 2017. In May 2017, Impossible's largest shareholder acquired the brand and intellectual property of the original Polaroid corporation. Polaroid (Impossible BV) has licensed its name to stores in Germany, Spain and London. In December 2014, The Impossible Project announced that Oskar Smołokowski would be their new CEO and Creed O'Hanlon would become the Executive Chairman of Impossible's management board. In July 2013, Florian Kaps announced his 'retirement' from the project and Creed O'Hanlon took over the role as CEO.

Between six and ten products will be released each year. In January 2012, the company announced that it and Polaroid would launch a range of collectible products, called The Polaroid Classic range, that originate from different periods of Polaroid's history. They generated US$270,000 in profit on US$4 million in revenue and sold 500,000+ units. It leased the Polaroid production plant and developed new instant film products for use in some existing Polaroid cameras, beginning mass production and sales in 2010.

The company has offices in Vienna, Berlin, New York City and Tokyo. In October 2008, Impossible bought the production machinery from Polaroid for $3.1 million and leased a building, called Building Noord, which was formerly part of the Polaroid plant in Enschede, Netherlands. In June 2008, Kaps and Bosman met at the Polaroid factory's closing event and decided to found a company to produce materials for Polaroid cameras. The founders are Florian Kaps, André Bosman and Marwan Saba. The Impossible Project was founded in 2008 after Polaroid announced in February 2008 that it would stop producing film for Polaroid cameras.

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